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Danny Martinez

April 2026 — Data as of Apr 8, 2026
MTD ARR
$2,736
of $55,440
Attainment
4.9%
to quota
Wins
2
closed deals
Demos
3
held
Opps
5
created
Avg ARR
$1,368
per opp
Demo:Win
66.7%
conversion
EC ARR
$0.00
0 units

1:1 Coaching — Sandler Coach to Success

Behavior (Activity)
  • Calls at 68/120 expected by day 6 (57% to pace) — significantly behind. Goal: 20/day, 100/week. Are there time management barriers?
  • Demos at 3/12 expected by day 6 (25% to pace) — not getting enough at-bats. Goal: ~10/week. Focus on booking more demos.
Technique (Conversion)
  • Opp:Demo conversion at 60% — opps not converting to demos. Qualify harder upfront or improve scheduling follow-up.
  • Demo:Win at 67% — room to improve close rate. Focus on commitment at end of demo.
  • Avg ARR per opp $1,368 (goal: $1,800) — selling smaller deals. Coach on attaching more products/bundling.
Results (Outcomes)
  • At 5% to quota (0.2x pace on working day 6/22) — behind pace. Need to diagnose: is it activity, pipeline, or conversion?
  • 18 deals stale >14 days — pipeline needs cleaning. Which should be closed-lost vs. re-engaged?
Suggested Coaching Questions
  • "Walk me through your top 3 deals this month — what needs to happen to close each one?"
  • "You have 18 deals sitting >14 days. Which ones are real and which should we close out?"
  • "What does your daily call block look like? Are you protecting that time?"
  • "On your last few deals, did you explore EC/Payroll and all available product bundles?"
  • "What's one thing you want to improve this week, and how can I help?"

Calls

Total Calls68
Avg/Day22.7
Conversations13
Conv Rate19.1%
Avg Duration1m 48s
Voicemails6

Emails

Sent75
Opened30 (42.3%)
Replied5 (7.0%)
Positive Replies3
Personalization25.4%
Clicked0 (0.0%)

Stale Deals (18 deals > 14 days)

AccountOpportunityStageDaysARRNext Step
Raw Blendz Juicery -South SalemMLM Upsell, MKTG Review3. Demo Scheduled71d$1,8004.6 - negotiating 2 new locations, needs to handle that befo
Raw Blendz Juicery -Center MallMLM Upsell, MKTG Review3. Demo Scheduled71d$1,8004.6 - negotiating 2 new locations, needs to handle that befo
Raw Blendz Juicery -SilvertonMLM Upsell, MKTG Review3. Demo Scheduled71d$1,8004.6 - negotiating 2 new locations, needs to handle that befo
Fogon Cocina MexicanaAmendment for contract #00698363 XC demo3. Demo Scheduled56d$1,788NBR led intro with CX, interested in DSF promo + EC, hard ty
American Dream Pizza - DowntownMKTG Upsell4. Demo Complete30d$978.004.7 - emailing about 30% off
American Dream Pizza - CampusMKTG Upsell4. Demo Complete30d$978.00emailing about 30% off
AVA Roasteria - Progress RidgeMKTG, Loyalty Add-On3. Demo Scheduled28d$1,176AE's next step: follow up email sent with preliminary pricin
AVA Roasteria - TigardMKTG, Loyalty Add-On3. Demo Scheduled28d$1,176AE's next step: follow up email sent with preliminary pricin
AVA Roasteria - Tigard BARMKTG, Loyalty Add-On3. Demo Scheduled28d$1,176AE's next step: follow up email sent with preliminary pricin
AVA Roasteria - The Roastery by AVA NEWMKTG, Loyalty Add-On3. Demo Scheduled28d$1,176AE's next step: follow up email sent with preliminary pricin
AVA Roasteria - Orencomktg3. Demo Scheduled28d$1,176AE's next step: follow up email sent with preliminary pricin
AVA Roasteria - Lake OswegoMKTG, Loyalty Add-On3. Demo Scheduled28d$1,176AE's next step: follow up email sent with preliminary pricin
Belle Epicurean - Downtown 2022C/E Pro Upsell9. Agreement Sent26d$1,680Howard to sign 4.8
Dockside at Duke'sC/E Pro4. Demo Complete22d$2,100AE's next step: 4.7 DM wants some testimonials before signin
Fox Hollow FarmTT+3. Demo Scheduled21d$2,388CL - The Ruins is the correct location

Recent Wins (2 this month)

AccountTypeARRClose Date
560 Mission LobbyExisting Business (Upsell)$1,7764/8/2026
Zaika - Capitol HillExisting Business (Upsell)$960.004/7/2026